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Ecommerce & Online Stores

Selling online involves much more than putting products onto a website. The store has to make products easy to discover, build confidence, make purchasing straightforward and support everything that happens behind the scenes.

I work with both Shopify and WooCommerce, helping businesses launch new ecommerce websites, move between platforms and improve stores that are already trading.

My ecommerce experience is hands-on. I don’t only build online stores for other people—I work with ecommerce businesses day to day, dealing with products, collections, payments, promotions, customer journeys, subscriptions, content, advertising, fulfilment and the countless small improvements involved in running an online business.

That experience includes building and managing ecommerce websites for a range of product-led businesses:

SATURA® — an international Shopify store combining direct ecommerce with extensive product information, subscriptions, wholesale and dropshipping journeys. I built the current store and continue to support its ecommerce and digital marketing activity.

Kronch UK — a premium dog-food ecommerce website that I built and supported for more than five years, covering the ongoing development and practical requirements of an established online retailer.

Richmond Kettle Company — a premium-product website designed to present a specialist range clearly and support customers through a considered purchasing journey.

FOURGE — an ecommerce brand combining products, events, editorial content and community-led activity, built from the ground up alongside the wider FOURGE business.

Whether you’re starting from scratch or already taking orders, I can help identify what genuinely needs improving rather than immediately recommending an expensive rebuild.

Ecommerce projects are quoted separately based on the number of products, required functionality, integrations, content and ongoing support involved.

Main benefits:

  • Shopify Development — new stores, platform migrations, existing-store improvements and ongoing support.
  • WooCommerce Development — flexible ecommerce built around WordPress and the requirements of your business.
  • Products & Customer Journeys — collections, product structure, navigation, search and the overall purchasing experience.
  • Payments, Subscriptions & Integrations — connecting the services required to operate your store effectively.
  • Ecommerce Content & Marketing — product content, email marketing, promotions, landing pages and advertising support.
  • Ongoing Ecommerce Support — practical help as your products, promotions, customers and business requirements change.
Talk to Me About Your Online Store