Icon - Content Creation

Content & Digital Marketing

Getting online is one thing. Giving people a reason to notice, trust and engage with your business is another.

I create practical digital content that helps businesses show what they do, explain their products and reach the right people. That might be a one-off collection of product photos, short-form video, recipe or demonstration content, website copy, advertising creative or support with a wider campaign.

Through Smoke & Sear, I’ve built a substantial content platform spanning social media, searchable website content and an active BBQ community. It currently has more than 45,000 followers across Instagram, Facebook and TikTok, while smokeandsear.world has attracted around 100,000 active users so far in 2026.

I’ve created content and worked with brands including Ninja, alongside supporting ecommerce businesses with websites, Meta advertising, email marketing and customer acquisition.

Content can be created for use on your own website, social channels and advertising. Where the brand and product are a suitable fit, I can also provide a paid creator collaboration through Smoke & Sear. These are different services and are quoted around the content required, usage rights and whether distribution to my audience is included.

Individual content projects are welcome, or I can help connect the content with the wider digital activity around it.

Main benefits:

  • Product Photography & Creative Assets — useful, professional images for websites, ecommerce, advertising and social media.
  • Short-Form Video & UGC — natural product, demonstration, recipe and voiceover-led content for organic social or paid campaigns.
  • Website & Ecommerce Content — product copy, landing pages, articles and other content that helps customers understand what they’re buying.
  • Social & Advertising Creative — content designed around the platform, audience and purpose rather than posting simply for the sake of it.
  • Creator Collaborations — suitable food, drink, BBQ and outdoor products featured through Smoke & Sear and its established audience.
  • Meta Advertising & Digital Support — practical help turning content into campaigns, enquiries and sales.
Talk to Me About a Content Project